We believe in the unique feeling of every day.

The days of the week are intrinsically human. We named them. We put them in order. And now, we argue with our friends about the vibe each day brings. Tuesdays Are Blue was born out of exactly one of those arguments.

The color of each of our shirts was considered, discussed, agonized over until we felt we had done each day justice (and mostly all agreed). We hope that where we landed resonates with you, and you’ll join us in wearing the day you’re having.